SEO Friendly Experiment

I’ve always been very honest with the music and sounds I create. I never make false promise, I feel it’s important to tell the truth to manage peoples expectations.

I always thought that I lost out on people finding my music because of that. When you’re honest you’re up against people promising wild things (many copying my original techniques) – they get found because people tend to search for a cure for tinnitus.

So I figured I’d run a test. Create a brand new ID but release the exact same types of sounds that I release through Tinnitus Works and see if calling it ‘Cure Tinnitus’ would get any traction. Given there are over 200m tracks on streaming services this is not an easy ask.

I did zero promotion. Other than releasing it onto streaming services it’s had no love. You may not be aware but over 100,000 tracks are released every day, so without promotion music just sinks into a void and gets no plays.

The tracks are all named as ‘Therapy’ with descriptors that people may search for. And the album is called Powerful Tinnitus Therapy. Everything in the naming is linked to what people may search.

It Kind of Worked

I wasn’t sure what to expect. I’ve worked with a load of musicians on their first release so I know how hard it is to get any traction. Over 86% of all music on Spotify gets less than 1,000 streams in the space of a year, nearly half the music has less than 10.

After 2 years I’ve reached 1,600+ monthly listeners on Spotify (Feb 28th 2026). On Amazon I get a decent amount of streams, which I assume is from people asking Alexa for music to cure their tinnitus.

You can see from the pic that my top track on Spotify at the time of writing has 17k streams, the numbers will continue to climb as I’ve hit some user generated playlists.

Visit Spotify profile

The Music

I used the same techniques as the rest of the music I make, including:

  • Neuromodulation
  • Amplitude Modulation
  • Randomised Tones
  • Audio Notching

One thing that was slightly different was the time I spent on the music. Traditionally I’ll spend a lot of time going back and forth and making small changes, leaving it for a bit, making more small changes and so on.

For this album I was like ‘I’m just putting it out there to test a theory, so I’ll quickly get the ideas finished’. The interesting part is that I’m really pleased with the end result, I just kind of flowed using techniques that I knew really well. So much so that I went and created a Tinnitus Works album (Shimmering Space) off the back of it, inspired by the way I’d been able to create.

The Future

I’ll keep this updated as and when things change.

I’m also going to create a new album and release it and see if that adds anything to the organic pickup. I’ll drop it as a full album rather than separate tracks out.

Generally, and specifically with Spotify, having a regular release schedule helps with organic discovery.

The caveat with traditional release schedules is that this isn’t a traditional type of track. When I create release plans it’s based around coordinating activities, whereas this is purely organic and experimental so there isn’t ever going to be anything else to tie it to.

I’m waiting for an account update but so far I have the princely sum of £135 earned.

Updates

Updates to the original experiment:

  • March 2026 - New album in production

I’m working on a new album at the moment

Live Spotify Top Tracks